Brand
Identity is not a logo. It's the sum of every decision people can see — and we design all of them to agree.
We build brand systems for product companies: the mark, the palette, the voice, and the rules that keep them coherent across a marketing site, an app interface and an investor deck.
Our own rebrand is the proof of method — 99px grew out of HTS Tech Solutions, a studio shipping software since 2017. We re-founded the identity around a single idea: every pixel accounted for. The acid-green pixel-stair mark, the ink-and-navy world, the rationed accent — the system you're looking at right now.
Position
What the company must own in the customer's head — decided before any visual work.
System
Marks, palettes and type chosen as a system, tested on real product screens, not just a slide.
Rules
Guidelines an engineer can follow — tokens, spacing, do/don't — so the brand survives contact with shipping.
